I was asked to give a social media workshop at the National Youth Leadership Council’s National Youth Leadership Training in the upcoming weeks. I created a quick sheet with a summary of the social media options that you should know about (geared for service-learning projects). So if you ever get confused why one is used for a certain reason and not another, here is a two/three sentence explanation of the most popular ones of today.
Facebook: A tool most of you are familiar with, Facebook is a “pull medium” that will allow you to engage with friends and fans to spread the message about your project. Collect “likes,” shares, and comments about your cause.
Twitter: Prepped for mobile and simplicity, Twitter allows you to “push” content to your followers to inform them about your cause. Go for re-tweets and mentions to achieve success.
LinkedIn: A networker’s dream, LinkedIn connects professionals through “connections.” Complete with updates, an inbox, groups, and more information about their career than you probably need, you can connect with people that can help you with your projects.
Youtube: The site that brought us J-Bieb’s, Youtube is one of the largest places to share videos. The videos do not just begin and end on the Youtube site; you can embed these videos into your social networking efforts.
Pinterest: Optimized for photos and info-graphics, you can “pin” on your pin-boards and share beautiful looking content that compliment your message. This is a relatively new service to the marketing industry.
Blog: The antique of the social networking mediums, blogs have proven to be valuable for years. You want a place to share your content beyond 140 characters on Twitter or the paragraphs that people refuse to read on Facebook. This is the place to expand on your thoughts and show off your knowledge. The common belief about social media is that you use the other mediums to point viewers to your blog.